Amazon Seller Central category approval: what triggers supplement listing rejection
- Legibility at thumbnail size — panel must be readable when scaled to mobile
- %DV math correctness vs FDA RDI tables — every value cross-checked
- Mandatory nutrients present — Vitamin D, Calcium, Iron, Potassium when in formula
- Proprietary blend descending weight order per (b)(3)(ii)
- COA-to-label value match if a COA is requested during approval
- 3-7 days sales velocity lost per rejection cycle — fix it right the first time
Amazon applies FDA 21 CFR 101.36 rules more aggressively than routine FDA inspections. During Health & Supplements category approval ("Ungating"), reviewers check the Supplement Facts panel image for specific failure points. A single failed check returns the listing for revision — costing 3-7 days of sales velocity per cycle.